Kristian Wahlbeck, MD, PhD, is the Director of Development at MIELI Mental Health Finland, the leading non-governmental organisation for mental health promotion in Finland. He is also a Research Professor at the Finnish Institute for Health and Welfare (THL). He has taken part in formulation of the national mental health strategy until 2030, and has extensive experience of advocacy and research in the field of public mental health at national, Nordic and European level.